Glorify Templates: AliExpress Product Promo Image
AliExpress is an online retail service, launched in 2010 and based out of China, which is essentially an e-commerce website that is owned by the Alibaba group. AliExpress, when it was launched and for the longest time even after, primarily had sellers that owned small businesses in China. A few years later, a lot of sellers from Singapore also started showing up on the website. However, now, the site has been booming for quite some time with more and more sellers from various parts of the world signing up on it as individual sellers.
AliExpress does not have too many image requirements and conditions like Amazon or other websites do, however, like any other online retail website, it still is a platform where images and visual representations are of high importance. If you are a new seller on AliExpress, you would perhaps be new to terms like product promo images, lifestyle images, comparison images, and hundreds of other images of sorts. And hence, let us introduce you here to one of the most important images for online selling, Product Promo images.
A product promo image is one of the most important product images in terms of selling online because this is essentially a promotional image of the product you wish to host. It is the first image your potential buyers see and also the image that can convert them into actual buyers. A product promo image is supposed to attract your customers and make them want to know more about the product just by the virtue of the appeal of this one image. A product promo image in AliExpress, to a great extent, determines if your potential buyers will indulge in reading about the other specifications and details of your product.
DIY AliExpress product images with the e-commerce centric and focused design templates on Glorify!
Glorify offers you hundreds of templates that are so easy to use and generate the most awesome looking AliExpress product images.
So, how to make the perfect AliExpress product promo image?
1Create an account on Glorify or log in to your existing account
2Explore hundreds of pre-designed Amazon call-out image templates and pick what suits your business the best – or even start from scratch
3Upload your own product pictures in the Alibaba lifestyle image template
4Play with the design, change the colors, experiment with the backgrounds, add texts, tweak fonts- take your time, until you have the design you envisioned
5Save and start selling!
Using Glorify templates for your AliExpress Product Promo Images saves you so much time and effort that you need to otherwise put in for creating a correctly-sized product promo image. Sizing for product promo images is equally important as the design of the said image, because, well, an ill-fitted image will defy the very purpose of the image. If you pay too much attention to the design and too little to the size, chances are, your products will not gain any traction. Just imagine yourself looking for a phone cover online. Now imagine this phone cover appearing too blurry or too small. Would you ever hit open the link to view the details of it? You sure will not. A Product Promo image represents the product and hence, it absolutely needs to be an ideally sized image.
Product Promo Images: Best Practices and Recommendations
Focus on your background
The background of an image is a really important aspect of an image. Your background alone holds the power to sell or to kill your product. The aim with one’s background should be to strike a nice contrast between the foreground (product) and the background so as to make sure that these two don’t blend with each other. Your background should work as the hero of your image, as an element that enhances and intensifies your product.
Just because you know that a certain color or a theme works for your images, do not be stuck on that. Always look forward to experimenting with other colors and patterns as a whole. Remember, if Instagram did not experiment, we would still be seeing that boring brown color icon on our home screens even today!
Play with the format
You might think that a 2D product picture or your traditional layout works best, however, also remember that the internet is a place that loves change. Try to make your images look alive by perhaps adding more dimensions to it. Add shades and depth that do not only briefly represent the entire working of your product, but can also make it look more aesthetic so to say.
Always add ALT tags
Apart from just focusing on the appearance of the product, also remember the SEO ball game. Do not upload your images with random names and the names with which you have saved them on your system, for example, “product image_final.” Always add ALT tags and keywords to your images because they help boost SEO results on the web.
Where can I download copyright-free images for free on the internet?+
You might want to use images and creatives other than just images of your products in order to create visuals for your AliExpress store. Unsplash, Pexels, Pixabay, and Freepik are some of the best websites to use creative form. All of these sites host royalty-free images, free to download and use.
Which is better: Alibaba or AliExpress?+
Alibaba and AliExpress work on different rules altogether and hence, one cannot definitely say which is better. AliExpress lets you buy one single product while Alibaba is a whole-selling platform, the minimum order quantity being of at least 50 pieces.
Can I drop ship from AliExpress?+
AliExpress dropshipping is one of the most sought after by entrepreneurs who are into drop shipping as their business model. One can legally import the product images and content from aliexpress.com to another store. After you have added the product to your store, set a price on those products against a markup. Later, when you get an order, pay for the wholesale cost to the AliExpress seller, and AliExpress seller ships the orders directly to your customer. You get to keep the difference amount and the AliExpress seller also makes money. Hence, it is a win-win!