Glorify Templates: Amazon Comparison Image
Amazon, up until July 2019, had a clear distinction between vendors and sellers. While only vendors were allowed to showcase their product listing supported with an A+ content page earlier, things have changed quite a bit since then. Amazon now has a unified platform called “A+ Content,” which essentially is a merger of the Amazon Vendor tab and the Amazon Seller tab. With these golden opportunities, it only makes sense for the sellers on Amazon to now make the most of their A+ Content pages with some iconic visuals that can leave an impact. One such exploitation-worthy feature is the Amazon comparison image.
It is evident and obvious that images sell products faster than anything else on the internet. How many times have you found yourself visiting a website only because you saw an ad by it on your Instagram page that looked oh-so-good? That is the impact of significant visuals. It can help your business gain the attention it deserves to eventually sell.
However, if there is still one thing that sells better than images alone, it perhaps is a comparison image.
What is a comparison image on Amazon?
As obvious by the name itself, a comparison image is an image that comprehensively lists down what is better in your product v/s your competitor’s. A thoughtfully generated comparison image can do wonders because it will act as an impulse or a prompt to make the potential buyers invest in your product more than anybody else’s.
Generating a comparison image could be rather tedious for you as a business owner as you may not have the skills; or if you do, you might not have that kind of time for the details that a comparison image demands. But you have now arrived at the right place! Here’s Glorify for your rescue!
With Glorify’s pre-designed templates for Amazon comparison images, you can make the most stunning, effective, and well-defined comparison images for your Amazon store in under minutes!
Glorify can help any online business owners create iconic designs for their online selling purposes. It has templates for sellers on Amazon, on all social media platforms (Facebook, Instagram, LinkedIn, Pinterest, Twitter, YouTube), Shopify, Etsy, amongst all the other online platforms you could think of selling at!
What is a comparison image on Amazon? Why is it so important?
In this age and era that we live in, it hardly takes time for new businesses or manufacturers to come up with enhanced and better-priced versions of products that already exist and are sold by a big brand. As a new business owner on Amazon, you too, most likely, would be selling something that is already sold by a bigger brand. The established or the bigger brands in question, since they have been in play longer than you, also would already have a huge customer base clubbed with identified economies of scale. With both these factors, the chances for you to come out and make a name for yourself or to generate enough profits for your brand could get a little challenging.
But again, you might now argue that your product is SO much better than what a generic big brand makes. You might be manufacturing your products in an eco-friendly manner, your products might have all organically sourced ingredients, you might also be offering a money-back guarantee. But how to get all of this noticed? This is where a comparison image comes into play.
With a comparison image, you can, in one picture, highlight your key USPs and attract the masses to your product for the viable pluses of your products. Against your competitor’s. A comparison helps the buyer to definitively and factually identify even the smallest of pluses that you offer with your products by point-blank comparing it to another product.
Glorify offers you hundreds of templates that are so easy to use and generate the most awesome looking square images for Amazon’s Comparison Image-
1Create your Glorify account or sign in to your Glorify account
2Browse through hundreds of templates and pick the design you like best – or even better, start from scratch
3Upload the two product images you want to draw a comparison of
4Play with the background, add your branding images, edit text, change fonts, customize the elements until you are satisfied
5ave your design and start selling!
Best practices and Tips: Amazon Comparison Image
As important as it is to generate a comparison image, it is equally important to generate an image that is effective. A comparison image would be meaningless if it fails to convey the scope and purpose of your products against others. Keeping the following pointers in mind could help-
- Pay attention to the background of your comparison image. Try and keep an attractive yet neutral background that does not take the user attention away from the text, yet, is not boring or bland to look at
- Your Amazon comparison image should be in accurate dimensions. If the image is too big, it will be cropped by default. If it is too small, it will end up looking stretched and grainy
- Focus on the aesthetics – every element of a comparison image needs to complement the other. An unbalanced image, on any platform, for any purpose, defies its very being.
- Always remember, a comparison image needs to have your potential buyers understand that “product B has so much more than product A.” Your image should not be faulty and it should not convey any wrong messages just to help you make sales. Ensure that you are enabling your users to make a well-informed decision.
Glorify takes care of all your designing needs with the pre-defined, perfectly sized templates and so many designs to pick from! With Glorify, you can also add text to your comparison images, which lets you add content and promotional text that best suits your needs just in a few clicks!
Does Glorify offer free Amazon Comparison image templates?+
Though we are not able to offer a “free template,” forever, we offer a huge collection of free templates available for your trial period. At the end of the trial period, you would be asked to pick from a plan of your preference – Glorify Pro or Glorify Business and everything is free thereon!
What type of product images should I have on my Amazon listing page?+
There essentially are six types of images that one absolutely needs to have on their product listing page. The types include;
Images with a white background (as also recommended by Amazon)
Images with infographics
Images with concisely detailed products description and usage instructions
Product lifestyle images
Product guarantee/warranty information
Amazon product comparison image; a comparison of your product with the competitor’s
Why should I Glorify templates for Amazon Comparison Image?+
At Glorify, we have our focus and deviation only on e-commerce business and SME business owners. By investing ourselves in just one niche, we ensure that we never disappoint you when it comes to visuals and designs for your e-commerce business. Besides, using our tool for Amazon Comparison Image is also cheaper than hiring a professional. Be hassle-free and pick from templates that do not look any less than a professional designer’s job under minutes and also save yourself the bucks!