Glorify Templates: Amazon A+ Content Header (Previously, Amazon EBC Square Image)
Amazon, the mother of all marketplaces, constantly keeps evolving in terms of adding features/services for the sellers and thereby enhancing the overall consumer experience. Amazon has been very successfully able to do both of these over the years and their success today is a testimony for this fact.
One of these evolutions to speak of, lately was the introduction of Amazon A+ Content as against the Amazon EBC (Enhanced Brand Content) introduced back in 2016. Amazon actually first tweaked the features of EBC first in 2018, and the latest in July 2019. The whole point of Amazon EBC was to offer the sellers a dedicated space where they are permitted to feature their premium content.
With the latest Amazon EBC update in 2019, Amazon has now moved the Vendor Central & Seller Central tab onto the same module platforms, renaming the platform to “A+ Content.”
This essentially was looked at as a golden opportunity for the sellers to showcase their uniqueness and value through their product images and enhanced text placements.
Glorify is your one-stop solution for all your Social Media business and overall e-commerce design needs. Glorify offers you hundreds of templates that are so easy to use and generate the most awesome looking Amazon EBC Logo Headers-
How to create an Amazon A+ Content Header?
1Create an account on Glorify or log in to your existing account
2Explore hundreds of pre-designed, perfectly-sized templates for Amazon EBC
3Pick what suits your business the best – or even start from scratch
4Upload your own product pictures in the template
5Play with the design, change the colors, add texts, and fix the images
6Save and start selling on Amazon right away!
What is so new about Amazon’s A+ Content in comparison to the EBC Templates?
The latest change that was made with regard to Amazon’s EBC templates was in July 2019. As brands begin to gain recognition and as they start generating revenues, for most sellers than not, the enhanced brand content, factually, goes for a toss.
Here are the five changes that have been introduced with Amazon’s A+ Content-
1. Seller Central Enhanced Dashboard
As compared to what the seller dashboard looked like earlier, the new dashboard is much more user-friendly, easily understandable, easily navigable, and actually, quite similar to what the A+ content dashboard looked like under Vendor Central earlier. The A+ pages and the EBC pages that were submitted to Amazon prior to the updates can now be viewed on the new dashboard and brands can also filter their EBC/A+ pages. The filtration can be done by language, content name, type, status, or the latest date of modification.
2. No More Predefined Amazon Templates
Until July 2019, Amazon offered pre-designed templates to its seller. Earlier, all that was required of a seller was to simply edit out the templates by adding texts and content, to suit their needs. The range of templates offered earlier were 5 predefined templates and 1 customizable template. Now, however, Amazon offers only one standard customized template. With this template, a brand/seller is supposed to design their A+ from scratch.
3. Mobile-Friendly EBC/A+ Interface
Earlier, vendors could only mobile-preview A+ content. However, with this latest update, due to the merging of EBC and A+, the sellers are enabled to preview their Amazon A+ for mobile devices too! Moguls in the industry recommend this as a subtle, sly hint from Amazon for the optimization of creative content for mobile devices. Brands often tend to view a desktop preview for their pages, when in reality, as per stats, there are many more mobile surfers on Amazon than desktop visitors. Hence, with the addition of this feature, it is about time sellers optimize their A+ for mobile-viewing!
4. Easier Uploading of Multiple EBC/ A+ Pages
Until 2019 July, vendors on Amazon were permitted to upload EBC only after they added Stock Keeping Unit (SKU). However, now, sellers are permitted to upload A+ Content even with ASINs. How does this make a difference?
Well, with this feature, vendors now save a lot of their time because they can apply an entire parentage to the A+ page by adding the parent ASIN. Further, unlike olden times when sellers had to apply content to each child ASINs, they can now just mark off any ASIN they do not want to keep and get rid of it.
5. Additional Requirements
Apart from scrapping out their old, predefined, and predesigned templates, Amazon has also added some new modules to the A+ Content page:
- Addition images and content as well as adding a logo to most modules has also been made compulsory
- Amazon has also introduced “Product Description Text” and “Standard Text” modules
- The vendors can further use a 970 x 600 pixels Image Header with a Text module in the A+ Content platform which was previously available in EBC only
What needs to be noted, however, is that Amazon’s EBC, by default, has two modules; logo and product description. These two modules are not available in A+ Content. Hence, if, as a seller, you need to add a product description or logo, you will have to take separate modules for that.
How can an Amazon seller benefit from Amazon’s A+ Content Page?+
Sellers on Amazon can make great use of Amazon A+ Content Page. It can be used to pre-answer the most commonly asked questions around the product that is being sold. By adding relevant product details and images, a seller can effectively drive rapid purchase decisions, and lower returns, leading to higher conversion rates and increased sales/profits.
What are the requirements for Amazon’s A+ Content Page?+
Amazon A+ Content Page is open and available to sellers that have a registered trademark for the products sold on Amazon and a registration to Amazon Brand Registry. The registered trademark for the products sold is required because Amazon wants to be sure that the products you sell are owned by you and that you are not a reseller.
What is the ideal length for Amazon product videos?+
The ideal length for an Amazon product video is recommended to be less than a minute. You can add videos of longer lengths, however, the impact of such videos will not be as much as that of short videos.
What is the ideal size of Amazon A+ Content Header?+
The ideal size of an Amazon A+ Content header is 600×180. Glorify offers perfectly sized templates in the recommended sizes for you to get there and start designing in minutes!