Amazon listing optimization
Amazon listing optimization is a game changer! Struggling against the masses to make your products more visible can be a tedious task when trying to sell online, and even more so on Amazon, but with product listing optimization you can make your listing more visible and ultimately boost sales.
We’ve narrowed down the top considerations and techniques to help you begin optimizing your product listing so you will rank higher in search engine results pages, but also to increase your product’s discoverability through rich keywords and refined categories.
And by the end of this article, you will have an arsenal of quality knowledge to take your Amazon product listing to page one.
How do I optimize my product listing page?
Optimizing your product listing page is imperative to be noticed by potential customers. Considering the abundance of product options available on the Amazon platform, you want your products to be effortlessly discoverable and this means optimizing your product listing page.
But how, we hear you asking, and you wouldn’t be the first to be overwhelmed by the thought of competing on Amazon, but it is not impossible. Many people don’t know this but Amazon has a specific algorithm that, based on conversion metrics such as customer satisfaction, pricing, and overall seller performance, prioritizes those listings higher on the results page.
With a well-designed and optimized product listing page, you increase the chance of discoverability significantly, and it can be done in just a few simple steps and tweaks to your current page. Here’s how;
- Relevant Keywords and Accurate Categories
- Avoid duplicate product pages
- Product Titles and Informative Descriptions
- Highlight Features
- Embrace Product Reviews
- Quality, high-resolution Product Images
With these simple fundamentals to help get the ball rolling you can begin to increase traffic to your page and site, and ultimately improve overall conversion rates.
- Relevant Keywords and Accurate Categories
Popular keywords and long-tail searches perform better than simple, common, or generic keywords. Amazon does have a powerful keyword tool to use to your benefit that can help you rank higher and show you which keywords are most commonly searched for by customers.
Another key detail is to ensure you are listing in the most defined category for your product. The pre-defined fields will further narrow customer searches and could be just what you need for them to land on your products and product listing page.
- Avoid duplicate product pages
Duplicate content ‘does not’ give you a better chance of being discovered, it only adds to the confusion and your listing may well get lost in the process. Rather optimize findability with everything in one place like colors, sizes, or quantities for a specific product.
- Product titles and informative descriptions
If ever you were going to use a valuable keyword the title would be the place to do it. You want to include the maker and brand of the item, size if relevant, and include as much information as possible. The goal is to achieve a complete listing, therefore all relevant info in the title is essential to linking with customer searches.
- Highlight features
It may be obvious to you but customers need to know or be reminded of what makes your product different from others. Jot them down in bullet point format for easy reading, and make the statements keyword rich with lots of information. 5 points are all you need to get your message across, and when done effectively, will help execute the customer’s buying decisions.
- Embrace product reviews
We have all read reviews when shopping online and it’s an integral step in whether you go through with your purchase. Think about that from your perspective. You would want to see what other customers think about the products, how well it rates against similar stores and product ranges, and whether is it worth buying.
Add reviews to your product listing page, it instills trust and there is no better way to sell a product than when it is backed up by positive reviews.
- Quality, high-resolution product images
There is no need to go overboard with imagery, quality over quantity is always a winner, aim for around 4-6 excellent images. Use neutral backdrops so your product stands out with minimal distractions. Showcase it from different angles so consumers get a real feel for the item, and as much as possible, include images of the items being used in everyday situations.
What is Amazon listing optimization?
Amazon listing optimization (SEO) is the course of improving your product listing and ranking higher in the search results. When your product listing is optimized and appears on page 1 of the results pages it can significantly boost sales, and increase brand awareness. Amazon product listing optimization helps to increase traffic to your site and ultimately sales conversions.
This simple yet crucial strategy is the difference that will keep your products at the top of the page over your competitors.
When you are looking at how to improve and certainly optimize your Amazon product listing page there are a few key elements to tackle. Success in this area is based on a handful of fundamental components and will create a memorable customer experience with a lasting impression, let’s see what they are;
- Product title - It needs to be keyword-rich within a refined category.
- Description - Include as much information as humanly possible, leaving no stone unturned.
- Reviews - Positivity evokes trust and customers tend to lean toward products that have already been successfully tried and tested by others. Include as many reviews as you can.
- Visibility - This happens through target-specific keywords for higher result rankings
Why is Amazon product listing optimization important?
The importance of Amazon product listing optimization is a crucial component in getting customers to purchase your product, from your store. There are over 353 million items on Amazon so it is fair to say the competition and stakes are high in getting noticed, but it is achievable.
You may well have a top-quality bespoke item to sell, but if your products are undiscoverable you have no chance of customers landing on your site, never mind generating sales or income.
When you optimize your product listing you show that you understand the importance of visibility and it will show in search results and customers finding your products that much quicker and easier.
Optimizing your Amazon product listing increases the consistency of your brand through messaging, ratings, and reviews. This important, somewhat simple step will ultimately benefit your Amazon search engine
Is Amazon listing optimization worth it?
Amazon listing optimization is absolutely worth it. The market is full of sellers trying to get ahead of their competition and which is why it is as imperative as ever that your product is leading the crowd. With curated and optimized product listings you increase your chances of visibility as well as engage that much more efficiently with your customers when they land on your product.
You ideally want sales ad revenue all the while building on brand awareness and product discoverability.
Does Amazon offer automatic optimization?
Amazon does offer automatic optimization to an extent, but that does not go to say that you can just sit back and put your feet up. The Amazon Manage Your Experiments Tool (MYE) is an A+ feature tool that allows you to:
- Experiment with products and keywords
- Analyze how well they did or did not do
- Optimize and edit them so they fall in the refined search category
- And this will lead to increased sales
While it is all good and well Amazon has this perk, there are a few criteria that are needed to be eligible and even then so you should consider optimizing your product listing that little bit extra. you can never put in too much hard work when it comes to your company and brand.