The Ideal LinkedIn Article Image Size: Best Practices for Outstanding Featured Images
April 21, 2022 | 0 min read
Without a doubt, LinkedIn is easily the most ‘serious’ social media platform out there. Focusing on career rather than entertainment, it is a hub for professionals and businesses. A common misconception is that LinkedIn centers on text and doesn’t give much importance to images. Well, this isn’t entirely true. For instance, something as trivial as nailing your LinkedIn article image size can boost your reach tenfold. Still not convinced? Let us explain.
LinkedIn’s features are designed to help businesses and professionals gain recognition, make connections, and enhance their overall credibility. Nearly every brand has made it a point to have an active LinkedIn account to broaden their client base and stay connected to their already existing B2B as well as B2C clientele. However, using LinkedIn can be quite a waste of time and energy if you don’t take advantage of all the tools it offers.
LinkedIn’s Publishing Platform
A very unique tool offered by LinkedIn is their publishing platform. This platform is used by site members to write and publish blog articles. It’s a powerful tool if used right and gives professionals a chance to showcase their expertise and share information. However, the most common mistake people make is not paying enough attention to visuals.
Human beings process images thousands of times faster than text. Images also tend to be more memorable and leave a lasting impression. So you can see why images in articles shouldn’t be ignored. Nor should you simply slap on the first picture you see. Your LinkedIn article images should be correctly sized, attractive, appealing, and absolutely captivating. Ignoring these basic rules can cause serious disengagement and defeat the entire purpose. keep reading for some basic tips to help you glorify your LinkedIn account!
Size does matter for LinkedIn Article Images!
The recommended size for LinkedIn cover images is 744 x 400 pixels. Using wrongly sized images can reduce the overall quality of your blog. Ideally, JPG. and PNG. formats suit best for LinkedIn article cover images but LinkedIn also supports static GIFs. The maximum file size that can be used is 10 MB.
Why is it Important to Focus on your LinkedIn Article Image Size?
You’ve definitely been in the situation where you’ve opened an article just because the accompanying image looked appealing. LinkedIn article images act as the selling point for each post. Apart from functioning as thumbnails, cover images also act as the primary visual of the articles.
If the image happens to be incorrectly sized, it not only makes a bad impression but also takes away the possibility of people clicking on the article in the first place. If you do happen to choose an great image but do not adhere to the recommended size, it might end up looking stretched, cropped, cluttered or hazy. Sometimes, essential elements of the image may be cut out.
But don’t worry – if you do make the mistake of choosing the wrong LinkedIn article image size, all is not lost. LinkedIn’s saving grace allows you to change the cover image of a published article. So remember that your he article so the visuals can even be tweaked at a later stage. A high-quality, well thought out picture can do wonders for your LinkedIn articles. Besides, if you are already investing time and energy into an article, why not go the extra mile to make sure it’s all worth it?
Quick Fixes: Recommended Best Practices to Boost Engagement for your LinkedIn Articles
- Think through your color palette
A tip that never fails. When choosing a featured image for your article it’s always a good idea to use contrasting colors. An eye-catching image like this will definitely stand out in an otherwise boring user feed. Something that pops out can never let you down!
Apart from aiming for contrast, go for colors that are bright. This works great for thumbnails and makes them stand out – nobody likes a dull image anyway. Attention-seeking, bright, popping colors for an attention-worthy blog article. It is a win-win!
2. Stock images can do wonders!
As a business owner or busy professional, you may not have time to actually take pictures for your blogs. Paying a huge amount for a good image isn’t such an appealing idea either. To top it all, using a random image pulled from a Google search might only land you a copyright lawsuit. To avoid all this, using a stock photo is the safest way to spice up your article while going easy on your wallet as well.
If you’re wondering where you can get your hands on amazing stock images, we have an answer for you. Glorify’s vast library is equipped with thousands of stock images and we truly have something for everyone out there! You can always use these stock images for commercial purposes without worrying about copyright issues. Besides, these stock images can be added to one of Glorify’s pre-designed, perfectly-sized templates and further be customized with text, icons, graphics and whatever else you fancy.
3. Brand your article cover image
Be subtle and make a statement but don’t go overboard. Branding is necessary to establish your presence and improve brand recognition. Aim for a design that not only features your brand colors and icons but also provides context for the article. If you don’t want to spend a lot of time on branding, simply adding your brand logo or watermark to the image will do. The idea is to get your name out there using the article so that people don’t just read a mind-blowing piece of work, but also remember your brand as the source of it.
We understand how much effort goes into crafting an article that is sensible, engaging, and relevant. It does take a lot of time and energy for a writer to develop a piece and it takes even more time for such pieces to generate credibility for the author. As a business owner or professional on LinkedIn, consistently publishing articles isn’t the only thing you have to worry about. You also need to focus on brand recognition and visibility. Hence, it’s only imperative that you do not leave any stone unturned and make the most of LinkedIn’s features.
However, we do understand that nailing certain elements can be difficult. Images, for that matter, are the trickiest. So while you take care of your articles, let Glorify take care of all your visual and design needs! Glorify is the ultimate one-stop solution for all your e-commerce design needs. Forget manually sizing your image or spending hours designing one from scratch. Our library is equipped with thousand of pre-designed, professionally crafted templates with a variety of themes. And we don’t just take care of LinkedIn article images, but we’ve got your back across all social media channels. Start using Glorify now and boost your online business by creating visuals that pack a punch!
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