How to Slay Product Photography on a Limited Budget (We Did it With Less Than $50)
November 24, 2020 | 0 min read
Consumers are constantly finding time-efficient shortcuts, and their emphasis is of course on the fastest way to obtain knowledge. Product photography and the photos thereof should not only aim to show the nature of your goods, they are also used in your e-commerce store as previews and build two very key aspects:
What is Product Photography?
Product photography uses several strategies for attractively displaying products and influencing prospective consumers to buy items. For effective books and magazines, leaflets, newspaper ads, images, internet advertising, and business websites, in particular when directly selling goods to the customers, creative product photography is important for both online and offline marketing.
When you see a product page on ecommerce sites, ecommerce product photography is what changes the game and the influence that converts you from a probable buyer to a buyer. Images form your first experience, which gives you an insight into whether you are going to continue searching and ultimately buy.
We will also explore how to optimize the production of images to save your energy/cost.
Be mindful that, to produce stylish and highly competent product pictures you don’t have to have a huge investment. Product photography, more often than not, just needs a creative mindset and the knowledge of the right techniques.
2 types of photography for e-commerce goods
There are two main product photography picture forms that can be used on your official site and in your advertising networks.
The first is the smooth, white backdrop, pictures of the product alone. These must feature your main item and a selection of photographs from various perspectives of your product.
The second is images in backdrop or lifestyle showing that your commodity is being utilized in its organizational structure.
1. Product-Only photographs.
Brand images are intended to display the brand from all effective perspectives in the best possible light.
They are usually shot on a white backdrop, which helps to keep the line of products cohesive.
These photos are an overview of your item and perfect for your official site. The function is to inspire users to buy a product.
2. In-Context photographs.
Lifestyle images, or in-context photographs as a type of ecommerce product photography tell a story. These should ideally match and be cohesive to help with your channel expansion goals on social networks, weblogs, e-mails, and other digital advertising. It’s also interesting to bring a couple of in-context snapshots to your product pages to improve the thoughts and emotions of your viewers.
Product Photography Techniques: Gears and technique of effective product photography
The first product image can appear daunting for those who are a newcomer to product photography.
But after a few sessions, you won’t have to worry about it, every phase will be even more simple.
The main objective is to identify, refine, and develop a framework to make sure your photos are coherent. The framework is customized according to your preferences.
Let’s see some helpful low-budget product photography techniques and hints for the best DIY product photography-
1. Create your backdrop and product.
Having the right backdrop is worthwhile at the time and work since it enhances the whole editing phase. Using only a white or light background may be a good idea, as the pictures can be filtered easily if retouched. You can modify the expenditure on background in several respects, and we will discuss two for less than 20$.
A table to shoot: You can build it with your home or workplace chair.
A light tent
Table to film.
The first one is a chair mounted sweep. All you need is a crafted paper wrap. The easiest method is by moving a chair to the wall and tapping craft paper onto the wall to enable it to drop to the floor effortlessly, generating a smooth transformation between the vertical and horizontal planes. Or you can hook the paper to the upper end of the chair to enhance a stand for creative product photography.
The other way is to make your lightbox, also known as a light tent. A light tent is a transparent wall box-shaped structure created to spread light uniformly around a photographic subject, taking your product photographs to another level.
Here’s the way to DIY your own light tent-
- You need a plastic storage container, to begin with, which you can place the cover off sideways.
- You can then wrap some white paper down and even wrap white paper or fabric on the heads as reflectors, which can help disperse the light, reducing unwanted darkness.
- Based upon your budget, your DIY lightbox will be placed next to a wide window and you will be able to use artificial illumination and place one on each section of the box.
- Installation of your product.
- It is necessary to ensure that your product is put on a smooth, solid surface before your background.
- When you get the brightness correct, you’re prepared to click your breakthrough product photographs!
2. Get your lighting correct.
If there is an element to evaluate the picture quality in any kind of photography, product photography or otherwise, it is light. Lighting can be complicated to build, but, if done correctly, it provides excellent outcomes and makes image enhancement much smoother.
There are 2 choices:
Natural Light: Ideal if a chair placed on a sweep is built.
Studio Light: Great if the budget is sufficient, or if the lightbox is created.
- Natural Light.
You must use natural light if your product photography is carried out on a preset spending limit. It is much simpler to manage and will spare you a lot of energy and hard work for simple in-house product shoots. Begin by positioning your shooting table close to a large window which preferably lights up the room.
Begin by positioning your shooting table close to a large window which preferably lights up the room.
- Studio Lights.
If the artificial lights are to be used, at minimum two softbox light settings are required in order to correct the dark areas.
Currently, one can buy two light-clip for less than $30, with solid bulbs. You can get two softbox configurations for around $50. If your spending plan is a little more.
This is the purpose of lightboxes; they are a reflector of sorts that uniformly distributes the lighting around the object.
3. Use a tripod.
Balance, alignment, and clarity are provided by tripods. Just before you begin to concentrate on your whole product, you can easily finish up with blurred pictures by keeping your camera on your lap. Build a stack of books or a table to hold your camera controlled when you can’t afford to put a tripod to your spending plan for product photography.
If you film at a broad depth of field, it is important to stabilize your camera to prevent blurred images.
4. Finding the best camera.
For any shooting, it is the most important item: the camera. In recent years, DSLR and point and screen cameras costs have gradually reduced. Even so, if you’ve got a smartphone, you shouldn’t have to think about when you can invest in a camera. The design of the mobile camera has immensely developed and, often, you can capture much better product photographs than a professional camera can produce.
Even your iPhone or Samsung software can do the right work for product photography, so far as your illumination and background are right.
5. Don’t ignore editing.
Retouching your photographs is essential for a professional look after the filming. Even if you use a smartphone to film your commodity, the distinction between crappy and skilled outcomes can be edited.
The backdrop or perfect lighting takes a little brainstorming for those who start. Fortunately, the program for photo editing may effortlessly fix several errors. The photo editing technique can be time taking, particularly before you get to the basics of everything but when it comes to product photography, it is a step you cannot afford to miss.
We hope you now have a precise understanding of low-budget product photography. This guideline can be beneficial to all the newbie photographers out there. It’s time to ace the creative product photography game!
Product Photography FAQs
Individual shots: A picture of your item (with a white backdrop).
Lifestyle shots: Images of your product being utilized.
Scale shots: Enables people to get great ideas about the size of the product.
Detailed shots: An extremely close view to showcase particular product elements.
Group shots: Groups of items displayed next to each other.
Packaging shots: A picture of the product’s packaging.
Camera: Smartphones work, but better cameras add to the design aesthetic of product images.
Lighting: Good light is essential, make sure natural light options are easily accessible as well as artificial light sources.
White background: A white background (like a light tent) reflects light on the product and increases efficiency.
Tripod: A tripod reduces motion blur and product images overall consistency.
Product photography costs can range from $7 a picture to $50 for installation and $25 / hour – or even more.
In order to obtain the price model that fit your requirements and quality of items you need to collaborate with several photographers.
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