So, what does this tell you about your own logo?
When we think of the logos of the biggest brands, the colors they use seem obvious to us: YouTube's “Play” button is red and white, OBVIOUSLY, and the rounded “M” of Mcdonald’s is a sparkling yellow.
This is because the psychology of colors plays a major role in the visual of a brand: color influences our perception and makes us feel certain emotions, even if we are not necessarily aware of them.
We can still say that the colors of the logos we just talked about were not as thoughtful as that. After all, don’t they make sense given what these brands offer?
The personality of your logo is transmitted mainly through its colors - would you rather opt for a daring mix of green and Fuschia?
Or a soft yellow and white mix? By learning how color combinations work, you can create a logo that shows who you really are to your audience.
Since we are talking about it:
What are the best color combinations?
First rule: Don’t overdo it. Less is better.
When choosing color combinations for your logo, it's better not to go too far than to jump all over the place.
Thus, we recommend sticking to two or three-color combinations or, of course, a single-color logo.
Two-color logos are unavoidable and often stand out since they use contrasting tones.
Here are some of our favorite two-color combinations:
1. Yellow and Blue: Mischievous and Bossy
Yellow is THE color that catches the eye and serves as a sparkling background for this authoritative navy blue. The color combination of this logo is playful but assured: we think that the company behind this symbol deserves our trust.
2. Navy Blue and Teal Blue: Relaxing or Striking
This mixture of dark blue and teal can have two different effects depending on how it is used. A teal blue over a dark background gives your logo vitality, while a splash of dark blue on a teal background conveys a feeling of comfort and calm.
3. Black and Orange: Sparkling and Powerful
This cheery orange tone pairs well with this powerful black for an overall sense of mystery and thrill.
This color combination is particularly suitable for logos that promote adrenaline-filled activities, such as extreme sports, escape rooms, or discos.
4. Plum and Pink Peach: Elegant and Tranquil
You don't often see this unique mix of plum and peach colors, but it adds a touch of charm to any logo! You might consider using this color combination if your brand is in the fashion, home decor, or alternative medicine industry.
5. Dark Mauve and Turquoise: Soothing and Reliable
Nothing shows your reliability like a combination of light blue and mauve with an almost brown plum tone. A solid idea if your brand is in the cosmetics or high-end retail sector.
6. Dark Blue and Orange: Fun and Sturdy
Opposites attract – and so do these complementary colors! This sure blue balances the impulsive side of orange for a result that is both exciting and reassuring. You won't be disappointed on the trip with this combination of dark blue and festive orange.
Three Color Combinations for your Logo
These colorful combinations for your logo can be more difficult to use: there are a lot of choices, sure, but not everything is to keep.
Generally, it's good to use two contrasting colors with one complementary color, but this rule is also an exception!
Here are some of our favorite three-color combinations so you can see what works well and what doesn't:
7. Beige, Brown, Dark Brown: Warm and Reliable
You could almost smell the smell of coffee looking at this logo. Its brown tones exude a strong sense of reliability, while its cream background keeps the logo attractive. You can look to this solid color combination if you are in the food industry or want to be seen as a family brand.
8. Blue, Yellow, Green: Young and Savvy
This logo uses two primary colors plus their secondary color – the perfect combination! It is both sparkling and full of youth thanks to its clearly visible buttery yellow color and its touches of lime green, without forgetting the name of the brand in azure blue which adds a touch of wisdom.
9. Dark Blue, Turquoise, Beige: Confident and Creative
This color combination goes particularly well with the logos of travel, personal coaching, and healthcare brands.
10. Blue, Red, Yellow: Trendy and Radiant
This combination of three opposing colors is only contrast on contrast on contrast… Thanks to these variations of the three primary colors, this logo, and its trendy side jump out at you – and you will not be able to take yours off it.
11. Light Pink, Hot Pink, Burgundy: Friendly and Innocent
If you're looking for a logo to stand out as the most welcoming brand around, look no further than these pink tones that are quite different from each other for a hip logo but also similar enough to look innocent. Burgundy helps the logo to appear less naive and just the right amount of professional.
12. Dark Blue, Yellow, Beige: Professional and Optimistic
You must have guessed that we love blue.
It's not for nothing: blue is the most used color in the logos of the 100 biggest brands in the world (see IKEA, AT&T, Walmart, and NASA, for example).
The calm beige ties the other two primary colors together with a lot of subtlety, tones down the seriousness of blue, and enhances the liveliness of yellow for a balanced and professional look.
It's your turn
Colors are an important aspect of your brand identity: after choosing the type of logo you want to use, do not hesitate to take the time to see what each color will say about your company.
Think about the emotions you want to evoke, for example, in your customers and how you want them to react to your brand.
By choosing the right color combination, you can help your brand leave a lasting impression that will allow you to forge stronger bonds with your customers.