Instagram

Instagram in 2021: How To Grow Your Instagram Audience and Make The Most Of Your Handle

February 24, 2021 | 0 min read

Glorify Team

With over 1 billion monthly active users, Instagram is a ripe field for marketers all around the world. Instagram user’s age range has also expanded which means your audience is most probably on it already. Now, how can you reach them? Simply by posting in your Instagram account. But you’re competing with over 95 million accounts every day, so how to make your content stand out? In this article, let’s dig deeper into everything you need to know about how to grow your audience on Instagram.

How To Grow Your Instagram Audience – Basics Of Instagram Marketing

Basics Of Instagram Marketing

Instagram is the most popular social media channel. Marketers often use this platform to promote their business/brand. You can do typical activities such as organic content, advertising, Instagram stories, influencer marketing, and engaging with other accounts’ content. Moreover, use Instagram to:

  • Advertise
  • Build a community
  • Grow brand loyalty
  • Increase brand recognition
  • Share company news 
  • Show your products or services

We recommend you to set only 1 or 2 of the goals mentioned above for your Instagram strategy around how to grow your audience on Instagram. It’ll be way more effective and your channel should focus on achieving your target. 

Growing Your Audience On Instagram: Some Tips To Create A Strong Presence On Instagram

Update and optimize your Instagram profile: 

optimize your Instagram profile

It’s your landing page. You can attract traffic to your website and share information about your brand. 

Instagram bio or description: 

Add a catchy slogan or tagline. You can also add a call-to-action by adding a link to your other social media platforms.

Instagram picture: 

Instagram bio

It’s the face of your profile and the most important and obvious answer to how to grow your audience on Instagram as it adds credibility to your account. Add your logo or logomark so that a potential follower could recognize your brand right away. 

Content strategy: 

Content strategy

Every account has different kinds of users. Hence why it needs different strategies. Instagram is a visual social media channel so make sure that most of your content is in the form of attractive videos and images.

You should post about: 

Instagram post

It depends on your goals and targets. Whatever it may be, make it the central point of your content.

When Revamping Your Instagram account and Wondering How To Grow Your Audience On Instagram, Pay Special Attention to Your Content. Your Content should be: 

Attractive – 

Users should be attracted to your images and videos. Also, remember to show your brand colors, while using graphics. 

Engaging – 

Users should find value in your content and make them want more. 

Consistent – 

To build a social media presence, you need to be present. Consistency is key!

Now that you’re done with the basics, here are some ways to grow your audience on Instagram.

Growing Your Audience In Instagram

1. Creating Great and Diverse Content

Creating Great and Diverse Content

On Instagram, you can do so much more than just in-feed posts. You can keep your followers engaged with Mix Stories, IGTV videos, in-feed posts, and reels. Pick the kind of content for each mini-channel and commit to it. 

Instagram Stories: 

Instagram Stories

Be consistent while using Stories when trying to grow your Instagram audience. Remember to post every couple of days and keep your audience engaged by using filters, GIFs. Also, create polls, share tips, and share news with your audience.

Instagram Reels: 

Instagram Reels

Instagram recently launched Reels, which lets you create short video clips and content. Record 15-second videos with music, and then add them to your Stories. This is exciting and fun content for your users.

2. Consistent Posting

Consistent Posting in instagram

Consistent posting is one of the most important answers to how to grow your audience on Instagram. If you have a business account on Instagram, you need to post at least once or twice per day. This will bring you the best results. Also, what’s the best time to post on Instagram? It mainly depends on your business and your target audience. You need to post frequently and at relevant times. This will create trust and increase your followers. Try to create anticipation with your posts, soon you will have a loyal audience waiting for your content. 

3. Building A Community With The 10×9 Strategy

Building A Community With The 10×9 Strategy

This simple and effective strategy can create connections that slowly grow into a community and be your ultimate answer to how to grow your audience on Instagram. This strategy is also known as the $1.80 Instagram growth strategy. You should be willing to do the work. You need to:

  • Pick 10 relevant hashtags, every day.
  • Select top 9 posts for each hashtag, every day.
  • And, don’t forget to leave your 2 cents which means an engaging, meaningful comment.

Gary V, a marketing guru, created this method to build a community out of common interests. If you are planning to do this method, it requires consistency and working every day to build a community for your Instagram account. What’s the only downside? You have to do it yourself.

4. Using The Right Instagram Hashtags

Using The Right Instagram Hashtags

Hashtags are one of the most obvious answers to how to increase your Instagram audience, which, unfortunately, most people ignore. Hashtags can be considered as Instagram keywords. With the right hashtag, your content can be introduced to a larger or new audience. Also, Instagram lets you follow a hashtag. Is it better to have more hashtags? Not exactly. It’s best to keep around 3 to 9 hashtags (although Instagram allows up to 30 hashtags per post). 

Choosing the right hashtags: 

You need to start by looking at your keywords. In the Instagram app, you can use a keyword tool or search for any of your target keywords. Then, try to create hashtag categories that are related to your business. 

For instance, for a designer cake store, you can use brand keyword hashtags such as #yourbrandname #designercakes #customcakes #designerbakery. Your product category hashtags can be #decoratedcupcakes #decoratedcakes #frostedcupcakes #cakeoftheday #asliceaday. Finally, use location hashtags like #NewYork #NewYorkBakery #NewYorkCakeStore.

Keep those hashtags organized in a note to have them at hand. Remember to be updated with the latest trends and popular things because the popularity of hashtags changes. Review and change your hashtags often. 

5. Contests And Promos

Contests And Promos

Everyone loves freebies. Organize promos and contests as a way to attract followers. Especially contests, help you grow your audience on Instagram. Contests create anticipation for prizes which will then help you grow your brand’s recognition by creating a specific hashtag for the said contest. Now, your audience will find it and share it. Additionally, if you want to double the contest and your brand reach, you can simply ask your followers to tag a friend. Moreover, you can create Instagram challenges and games, try to create a branded hashtag and see how your Instagram audience starts to grow. It helps!

6. Follow Similar Users/Accounts

Follow Similar Users/Accounts in instagram

After all, Instagram is a social network. When you engage with your audience personally, you can grow your audience organically. You should like and comment on posts that are similar to yours. Finding similar users is pretty easy. Simply search using hashtags that are related to your business. Then, follow the users you find and like their last three pieces of content, this strategy is known as follow, like, like, like. This is to show interest in their account and their content. More often, you’ll earn new followers in the process. 

7. Cross-Platform Posting

Cross-Platform Posting

Usually, people tend to have multiple social media accounts such as on Instagram, Facebook, and Pinterest. Every platform needs different types of content. But when wondering how to grow your audience on Instagram, you can simply just direct your Facebook followers to your Instagram posts and account. You can do this by sharing your Instagram post, to Facebook, Twitter, and Tumblr (at the same time). Most people share on Facebook and Instagram at the same time. 

However, try not cross-post everything. Your social feeds should have some variety. Having said that, you should most definitely cross-post to Pinterest because it’s an excellent strategy. Instagram and Pinterest are visual platforms and posts tend to last longer on Pinterest. So, to extend your Instagram reach you can use cross-posting.

8. Working With Influencers

Working With Influencers

Who are Instagram influencers? They are people who have a large following on Instagram and a rather easy way to grow your Instagram audience genuinely. If you work with an influencer, you get good exposure and it can increase your audience rather quickly. You do not need a huge budget or have a big-name brand to work with influencers. The truth is, the influencer can be someone with 1k followers or over 1 million and it’s easy to think you need a bigger fanbase.

However, don’t overlook micro-influencers. A micro-influencer is someone who has a following from 1k to 10k people. Micro-influencers tend to have better connections with their audience. Unlike mega influencers, they result in higher engagement rates. Even well-known companies such as Garnier, prefer using micro-influencers for their campaigns. Around 82 percent of their fans follow their recommendations. Also, they are cost-effective. A micro-influencer charges around $100 per post. Instagram ads do tend to bring in lots of engagement and followers! So, don’t hesitate to send some Instagram influencers direct messages!

9. User-Generated Content

User-Generated Content

To build your community, you can feature user-generated content on your feed and see how the upward slope in your growing Instagram audience. This will build your community and loyalty, and increase your followers’ base. To do this, simply use hashtags to search relevant user content. Then, feature it on your Instagram page/account (remember to always credit the user). 

Boosting Your Instagram Strategy: How To Grow Your Audience on Instagram With GlorifyApp

Do you want to grow your Instagram audience more effectively while saving time and effort? Well, we’ve got you! Check out GlorifyApp to design your Instagram posts and grow your Instagram audience. This Instagram marketing strategy app has amazing templates for various social media platforms such as Instagram, Facebook, Amazon, etc. These templates:

  • Fits the social media image sizes.
  • They can be customized.
  • Add anything (even your customized logos)
  • Change the background color, font, etc.
  • Wide range of variety.

How do you do followers on Instagram?

  • Go to www.glorify.com.
  • Sign up for their 14-day free trial. 
  • Then, connect your social media accounts (Instagram, Facebook, etc). 

It’s time to start growing your Social Media influence with the help of GlorifyApp. 

Final Thoughts

Growing your Instagram page can feel like a challenge. However, if you follow the right strategies and techniques, you can increase your Instagram influence and followers in 2021! Keep in mind that you need to combine three very important things: creative authentic content, targeting the right audiences, and promoting your business. Follow these tips and see how much your account can grow this year!

Way To Grow Your Instagram Audience In 2021 FAQs

1. How do you get noticed on Instagram?

There are lots of ways to get noticed on Instagram. You can connect and grow your audience on Instagram through tagging or mentioning your customers/audience. If your customer is using your product or service, share photos of them on your feed (after getting their permission). Remember to give them credit by mentioning and tagging their account in your caption.

2. Is 30 hashtags too much?

Yes! If you use too many hashtags, your captions can seem like spam. In your initial post description, use around 3 to 4 hashtags. Then, in the first comment, you can write around 15 highly relevant hashtags.

3. Do hashtags increase likes and Instagram followers?

Research suggests that Instagram posts with at least one hashtag got 70% more likes than the rest. It also got 392% more comments.

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