What are Instagram Feed Ads?
Instagram feed ads appear in users' feeds, just like regular posts from people and brands they follow.
But what sets feed ads apart is that they're specifically designed to get users to take action, whether it's clicking through to a website, making a purchase, or downloading an app.
Before we get creative, let’s first go through the technical nitty-gritty aspects.
Are There Any Technical Requirements for Instagram Feed Ads?
To get better performance and results and make your ad more visible, first, you should start with proper Instagram image dimension requirements for your visuals.
Now that the technicalities are out of the way, let’s show you what you need to pay attention to if you want to create a scroll-stopping Instagram Feed Ad.
What Makes a Good Instagram Feed Ad?
There is no straightforward answer to what makes a good Instagram Feed Ad.
It depends on your goals. If you're selling a product, you'll want to make sure your ad is eye-catching and includes a compelling call to action.
On the other hand, if you're trying to build brand awareness, you'll want to create a visually appealing ad that tells a story about your brand.
Regardless of your goals, there are still some key elements that a good Instagram Feed Ad must have:
- It should be visually appealing and eye-catching with a strong focal point.
An attractive feed with high-quality images will create interest in visitors, who are more likely to pay attention to your ads and follow you.
- It should be relevant to your brand and target audience.
Even the most engaging visuals or a copy are futile if they don’t resonate with your audience and hit the painpoints.
- It should have a short and succinct copy.
Having a copy that is to the point with a clear CTA will tell people what you actually want them to do.
Finally, keep in mind the placement of your ads. They should be placed in a spot where they're easy to see but not so intrusive that they're disruptive.
Find a balance that works for you, and test different placements to see what gets the best results.
If you want to find out in more detail what to include in your Instagram ads, don’t miss our blog on Instagram Story Best Practices.
Out with the theory, in with the 6 Instagram Feed Ad examples!
6 Instagram Feed Ad Examples
1. Use Pop-Out Colors
Instagram Feed Ads are all about captivating visuals. One way to grab attention is to use solid colors that pop out.
In addition, use colors that are connected to your brand, logo, or product.
Take a look at the image above. We’re quite sure that McDonald’s was your first association although there were no burgers in the picture.
These types of ads are great if you have already established your brand’s identity and colors. This way, you can remind your audience of your brand by using colors that will automatically be linked to your brand.
2. Show-How-It’s-Done Ads
Showing behind-the-scenes ads provides insight into your production process, packaging, etc.
Furthermore, the audience might also capture the team dynamics and team culture. These are all important factors regarding creating trust between you and your audience.
In addition, people usually find these types of ads interesting and are curious to see the finished product.
Another benefit of these ads is that you can highlight what makes your brand, service, or product unique or perfect for your audience.
And perhaps even most importantly, by letting the audience have a sneak preview of your brand, you are connecting with them at an emotional level.
There is a bigger chance that somebody will purchase your product or service if they see the more human side of your brand.
If you’re into handicrafts of any kind, decor items, etc., these ads might be your go-to strategy.
3. Ads with Influencers
A good thing about platforms like Instagram is that they enable you to connect and collaborate with people from all walks of life.
Even better, you don’t need to hook up with celebrities or mega-popular influencers. Micro-influencers are also super impactful.
The ad above shows influencers trying out hot chocolate.
Furthermore, all three scenes look like a home footage, which just added to the element of originality and authenticity, making it more relatable for your audience.
And if you think that only people could be influencers, you’re in for a surprise. There are many animals and pets which have millions of followers.
Therefore, including such a popular animal in your visuals will definitely increase your brand’s visibility.
It goes without saying that it has to be meaningful and relevant to your audience. For example, the ad above shows a famous Bengal cat Suki posing with a Sony camera. And it kills two birds with one stone-it promotes a product and resolves photographers’
doubts if a new camera’s autofocus is effective on animals’ eyes.
4. Product Review Ads
What better way to create or boost credibility than by showing actual reviews of your product?
Good, old word-of-mouth goes a long way, and people are generally more prone to buy products recommended by others.
Furthermore, review ads are an excellent way to show how your product or service can resolve customers’ painpoints. These types of ads remain a powerful asset to build trust and credibility and even position your brand as an expert in your industry.
5. User-Generated Content (UGC)
You do need high-quality visuals, but they don’t necessarily have to look posh or too polished.
On the contrary, visuals that feel more organic and natural tend to be more popular because it is easier for the audience to identify with them. In other words, visuals that feel like regular posts and not ads.
Therefore, think of creating visuals that feel like UGC, even if they aren’t.
The image above looks like a living room that somebody is actually spending time in, and therefore it looks authentic.
Furthermore, the advertising isn’t that direct but rather subliminal.
6. Entertaining Ads
Many people think it might be inappropriate to incorporate funny GIFs, memes or funny visuals into their ads, but it is actually not true.
Of course, a lot will depend on the purpose of your ad and the occasion, but in general, people react well to funny visuals.
Furthermore, you can add an element of a game or a quiz and make it more interactive.
People like games and quizzes and incorporating gamified elements is a good way to pique your audience’s interest and engage them more.
As you can see from all the examples above, the key to creating a successful Instagram Feed Ad is creativity and knowing your audience.
If you’re looking for even more inspiration to get you started, then hop on to our article on Best Instagram Story Ad Examples.
Special Bonus: For even more ideas on how to create highly converting ads for Instagram, don’t miss out on 7 Instagram Ads Ideas To Increase Conversions in 2023.
Having figured out what visuals and copy you want to include in your Instagram Feed Ads is only half a job done. You also need to create them.
This is the part that most eCommerce store owners and non-designers fear.
If you belong to this category, you are lucky because there are graphic design tools like Glorify that help newbies create visuals in a seamless and quick way.
How to Create Instagram Feed Ads with Glorify?
Glorify is a graphic design tool and a powerful social media and marketing campaign tool to help you create converting visuals.
It is beginner-friendly thanks to its intuitive dashboard.
There are two panels, one on the left and one on the right.
The left features editing tools, while the right features layers, text changes, fonts and sizes, BG remover, etc.
When you click on the “+” button, you will see a selection of images, shapes, arrows, brand kits and logos, effects, etc., to edit the image.
You just need to click on the elements you wish to change.
Once you think you’re ready, save your design in multiple formats.
Being both a graphic design and marketing tool implies that Glorify has robust and versatile features.
Let’s check some of them:
- Template gallery with hundreds of templates pre-sized for all your business needs.
- Photo editing tools to remove BG, add shadows and reflections, resize, edit, change the font, colors, etc.
- Marketing transformation and Brand Kit, which offer pre-made templates for all marketing campaigns and help you stay consistent across each of them.
- Annotation Tool that highlights the most distinctive features of your product. You can also use it to create charts and diagrams.
Each of the Instagram Feed Ad examples above does a great job of catching users' attention and driving them toward a specific call to action.
But they wouldn’t be effective without high-quality visuals.
Since you’ll already spend a lot of time and energy coming up with good ideas for your ad, you can at least save time, money and effort when it comes to creating one.
Tools like Glorify can help you achieve just that: save invaluable time and assets without compromising the quality of your designs.
And, even better, you don’t have to be a professional designer.
Sign up on Glorify today, and you can create an effective Instagram feed ad that will help you reach your marketing goals.