What is TikTok?
In short, TikTok is a video-sharing social networking service. Its rise in popularity is impressive if you take into account that it was launched in 2016. Although it started as a primarily Gen Z-predominated platform, TikTok’s massive reach has soon turned it into one of the most powerful tools for eCommerce strategy.
What are TikTok’s Benefits?
Did you know that 47% of TikTok users say they've bought something they saw on TikTok, whereas 39% of TikTok users discovered a product or brand they didn’t know about before ?
Only this fact says a lot about the benefits your brand may get being on this social media network.
But it can also help you:
- Raise your brand awareness due to the great engagement rate
- Connect with influencers relevant to your audience
- Reach to a much larger audience
- Promote your products much easier and more impactful
It is also worth mentioning that as of 2021, Shopify has joined forces with TikTok which significantly boosted eCommerce opportunities.
Of course, it isn’t enough just to realize the benefits, but also to know how to get the most out of them.
Unlike other platforms that might be more rigid or more restricting, TikTok enables you to really get creative and think out of the box. More than any other platform, it allows you to use the power of storytelling and show your brand’s true color and your authenticity.
Let’s see the best tips to make the best use of them and, as a result, increase your sales.
7 Best TikTok Ecommerce Strategies for Promoting Products
You have an amazing product, and you know that people will love it, but how do you get them to see it with so many videos out there?
Here are some tips you can try to promote your products on TikTok:
1. Use Hashtags and Sounds
Hashtags are a great way to get more people to see your product on TikTok. When you use relevant and trendy hashtags, your videos will appear in the hashtag feed, which can be viewed by anyone who clicks on the hashtag.
To see the trending hashtags, go to the “Discover” page on your TikTok, and you can easily find out which hashtags are trending. Naturally, see which of these correspond to your audience.
This is a great way to reach out to potential customers who may be interested in your products.
Moreover, hashtags are a great way to promote your videos and, therefore, a product and help you reach a larger audience.
Also, use a variety of hashtags so that the audience can find your videos in different searches.
When it comes to sounds, TikTok allows users to add audio clips from movies, songs, or other users’ videos to their own content. For example, in the TikTok Sound Gallery, you will find TikTok Viral with the list of 100 viral TikTok sounds.
These sounds may help you push your videos to become viral.
2. Use The Power of Influencers
If you can collaborate with popular TikTok influencers, they will expose your products to a large number of people. What better way to reach out to potential customers who may be interested in your products?
Partnering with influencers is another excellent way to promote your product on TikTok. Find influencers who have a large following and are relevant to your product.
Then, ask them to create videos that feature your product. This will help you reach a larger audience and get more people curious about your product. And of course, to show you appreciate their support, you should provide something in return:
- Discount codes
- Exclusive offers
- First to see a new product
- Affiliate links
- Sales commissions, etc
3. Use Creative Videos
Creativity is the key when it comes to promoting products on TikTok. This platform is all about entertaining videos, so make sure your videos are creative and engaging. Use humor, exciting visuals, and creative audio to capture users’ attention and raise their interest.
The best way to find success on TikTok is to keep experimenting and adapting. Try different types of videos, different types of content, and different strategies.
Since we talk about eCommerce, some ideas for videos could be:
- Product demonstrations
- How-to videos
- Product reviews
- TikToks about your company or brand
- Fun, creative videos that show off your products.
And most importantly, don’t be afraid to fail. Some of your videos are going to flop, but that’s okay. Just learn from your mistakes and keep going.
If you keep at it, you’ll eventually find the formula for success on TikTok. And when you do, you’ll be able to use TikTok to drive traffic and sales for your ecommerce business.
4. Promote Your Videos
Once you have some great videos, it’s time to start promoting them. You can do this in a few different ways:
- Share your videos on other social media platforms, like Twitter, Facebook, and Instagram, by providing links in your BIO.
- Use TikTok’s built-in sharing features to share your videos with your friends and followers.
- Run TikTok ads to promote your videos to a broader audience
- Once you hit 1000 followers, you can showcase your products in a LIVE video where the audience can immediately react and engage.
Remember, the key is to be creative and keep your videos interesting. If you can do that, you’ll be well on your way to success with TikTok eC-commerce.
5. Host a Contest
Hosting a contest is an excellent way to promote your products and engaging people. Offer a prize relevant to your product and encourage people to enter by creating videos featuring your product. This will help spread the word about your product.
Two main factors that you should take into account when hosting a contest are:
- Keep it simple
- Encourage creativity and originality
Check out the latest TikTok trends to see how well they fit into your strategy and how much you can adapt them.
Here are some ideas:
- For example, dancing trend is mega popular on TikTok. Have your audience dance to some trending tune while using your product. In exchange, offer limited prizes or discounts.
- Another example that is great for UGC is asking your audience to use your product in the most original, creative or unique way. Again, provide prizes or a similar type of a reward.
- Or, if you are about to launch a new product, ask your audience what they think it will look like. Then you can reward the winners with the new product.
Furthermore, people tend to trust a product more once they see somebody using it. Although we live in the digital world, word-of-mouth is still a super powerful way to promote products.
6. Offer Discounts
Promoting your product by offering discounts is yet another excellent way to promote your product. Offer a discount code that people can use when they purchase your product.
This gets people talking about your product and helps you boost sales.
7. Use TikTok Analytics to Track Your Progress
To access TikTok analytics, just go to your profile and click on the “Analytics” tab. From there, you’ll be able to see how many views your videos are getting, how many likes and comments you’re getting, and what kind of engagement your videos are getting.
You can also use TikTok analytics to see which of your videos are performing the best, so you can replicate that success in future videos.
This feature is available if you activate Pro Mode.
Some Final Thoughts
TikTok may have started as the Gen Z “silly” platform, used primarily for entertaining and cute videos, but it has outgrown the original model by heaps. TikTok has become a platform that can help you raise your brand awareness, connect and engage more with your audience and boost sales.
There is always something cooking in Glorify’s kitchen so we are about to launch a 3.0 version that will have video editing tools. Just like our existing tools, these video tools will also be perfect for non-deigners and eCommerce store owners. Thus, you’ll be able to create TikTok videos in no time.
In the meantime, check our platform, start your free trial and start creating compelling product images that will make you stand out across all the social media platforms.