What is Social Media Branding?
Social media branding is the process of creating a unique and recognizable identity for a company or product on social media platforms.
You can do this in various ways:
- By developing a strong and consistent visual brand identity
- Creating compelling and shareable content that resonates with users
- Creating stunning visuals and designs to boost your content and marketing efforts, etc.
Why is Social Media Branding a Must?
An effective social media branding strategy can help:
- Build awareness of a company or product
- Drive traffic to a website or online store
- Create an engaged and loyal customer base.
Furthermore, regardless of your business type, not being present on social media will only slow down your growth and affect all the networking opportunities.
Thus, when done correctly, social media branding can be an extremely powerful marketing tool.
And in order to do it correctly, you need to know what the key elements of social media branding are.
So let’s see what these are.
A 5-step Formula to Do Social Media Branding
1. Define Your Brand
Before you start using social media for branding, you need to define your brand.
- What is your company’s mission?
- What are your core values?
- What makes you unique?
Once you have answers to these questions, you’ll get the foundation for your social media branding.
And this foundation is extremely important because it prevents you from going all over the place and posting on all social media platforms.
Initially, you should focus on the platform where your target audience is. And this leads us to the next step.
2. Know Your Target Audience
You need to know where your target audience hangs out and what are the platforms they’re mostly spending time at.
This way, you’ll know which platform to focus on and tailor content and visuals specific to that platform.
Don’t dilute your core messages by being on too many platforms at once. Focus on the platform where your audience is instead.
Furthermore, knowing your audience will enable you to know what kind of content, message and visuals you need to create because you’ll find out about their interests.
Therefore, you’ll know what works best for your audience and what core values you need to emphasize.
However, getting there takes a lot of brainstorming and research.
Luckily, all-in-one tools like Glorify keep your brainstorming sessions organized and in one place.
For example, with the Infinite Canvas feature, you can organize all your findings, assets and marketing material in one place and collaborate with your team members.
Furthermore, with the help of Glorify’s annotation tool, you can create charts and diagrams for more comprehensive layouts of your target audience and persona.
Once you’ve established who your target audience is, you can move on to building your brand identity.
3. Create a Brand Identity
Brand identity represents the way your audience sees you.
Naturally, creating brand identity takes time, but once you’ve got there, the benefits are multifold:
- It helps you stand out
- It creates the element of trust and familiarity with your audience
- It enhances customer loyalty, etc.
Therefore, brand identity highlights what makes you special and unique. It is about emphasizing your strengths.
Furthermore, every brand identity consists of three elements: brand colors, brand voice, and brand values.
1. Brand Colors
Brand colors are super important because they are one of the first things your audience will recognize you by.
Think carefully about the right choice and color combos because they will be across the platforms, in your email marketing and other marketing assets.
It is also good to keep in mind the psychological effect colors have.
For example, red symbolizes passion, energy, and excitement, but it can also come across as aggressive.
On the other hand, blue spells tranquility, calmness and peace.
In addition, choosing the right color combo also affects the colors of your logo. Most companies either have two or three colors in their logo.
Then again, depending on your business type and core message, the colors might be complementary or non-complementary.
If you need further inspiration, then you should check our blog on 12 Color Combinations for Your Logo Design in 2023.
With Glorify’s Brand Kit feature, you can easily create brand kits and centralize all the assets in one place.
Therefore, you can add a logo and its variations, various fonts and text styles, and color palettes, and as with all Glorify designs, share it easily via link.
2. Brand Voice
Another integral element of brand identity is brand voice. It is the way your brand speaks to its audience and it goes hand in hand with brand tone.
And again, knowing your audience is the key to getting it right. Do you need a more informal or formal tone?
What type of visuals and copy will you use?
The answers to these questions will set the tone and voice you are using: whether it will be more authoritative, use more jargon, be witty and funny, etc.
Not only is your brand voice crucial for addressing your audience, but it is also crucial for expressing the purpose of your marketing or brand campaign.
Is it going to educate, engage, entertain, inform, sell, etc.?
No matter what fits best, don’t forget to stay consistent across all platforms you use.
3. Brand Values
Brand values are related to your brand’s mission and represent your core value and value proposition.
Moreover, they are a means of communicating your brand’s purpose and vision while defining the identity of a brand.
Some common brand values include authenticity, quality, and innovation. They help set your brand apart from other competitors.
Finally, the purpose of brand values is to ensure that the brand is consistent and recognizable.
By implementing these three key elements, you are actually creating a brand persona.
In other words, you’ll see what your brand would look like if it were a person.
The next thing on the agenda is to create social media content.
4. Create Social Media Content
Creating social media content is an extension of all the previous steps. Now it’s time to get active in terms of your content, aka posts and visuals.
Your content must be aligned and consistent with your brand identity and mission.
When it comes to types of visual content, you can create video content, carousel posts, static images, GIFs, slideshows, etc.
This is where Glorify comes in handy.
If you jump to Glorify’s Template Library, you’ll find thousands of templates divided into categories that you can further filter out by niche and theme.
From product images over ads and social media to ebook covers, most templates come in template bundles to help you create images for all your campaigns.
These templates are pre-sized, so you can easily incorporate them into your branding and marketing strategies.
Furthermore, the rest of the creation process is also smooth and effortless due to an intuitive dashboard.
One of the best things when creating engaging posts and visuals is that you can always repurpose them later so you don’t need to start from scratch every time.
In addition, you can continue to build your template library and brand kits, which is a great time saver for your future campaigns.
5. Monitor Your Results
You need to monitor your results to see which of your strategies, posts, etc. have been performing well and which have not.
Social media branding isn’t a one-time-only thing, it isn’t something you do only once and then sit and relax.
On the contrary, you must check the metrics such as reach and engagement. They are indicators of how well your content resonates with your audience.
You should also track how much people mention your brand on social media
It will show you the overall sentiment of your customers and what they think about your brand.
If you see that your campaigns are ineffective or there isn’t much engagement or interaction, it is a sign you need to change and adapt them and get back to the drawing board.
Before we wrap things up, let’s summarize the main takeaways.
The Main Takeaways
Social media branding isn’t only about your brand colors and logo.
It is your way of communicating with your audience and sharing your brand’s core values and identity.
Furthermore, effective social media branding makes your brand recognizable and creates a psychological association for your customers.
As a consequence, it has a huge impact on your brand awareness, which in return, helps you expand your audience and get social proof.
How Can Glorify Help You Improve Your Social Media Branding?
Glorify is a graphic design tool that helps you create stunning visuals without the design skills needed.
A factor that makes Glorify special is that it hosts robust features for both graphic design needs, but also for eCommerce.
Its intuitive dashboard, thousands of templates and template bundles, and easy-to-use tools are just some of the reasons that make Glorify so popular.
Ready to give it a try?
Sign up for free and improve your social media branding by incorporating brand kits, logos and other marketing assets that Glorify offers.