Graphic Design Industry Statistics
1. As of 2022, there were 394,754 global graphic design businesses.
This is a 0.2% decline from 2021, but the overall number remains steady between 2017-2021.
If we look at different regions across the globe, the US market has the highest market share, followed by Europe, Asia, Latin America, the Middle East, and Africa.
Interestingly, the number of businesses providing these services went down. Still, the global graphic designer's business growth in 2022 is about 1.5%, which the changing economy can explain in the past two years.
2. Graphic design industry revenue in 2022, in the US alone, was worth
$14.1 billion and has grown 2.6% per year on average between 2017 and 2022.
Demand for design, editing, and rendering software production is expected to rise in 2022, creating a market opportunity, while intense competition may be the main drawback for this sector.
3. The median pay for graphic designers in 2022 was $18.77 per hour, compared to $25.05 per hour in 2019.
The lowest pay is $13.26 / hour, and the highest is $30.25 / hour. Cities with the highest salary opportunity are New York, Seattle, and Los Angeles, USA.
4. The most prevalent ethnicity among graphic designers is White (76.1%).
Followed by Hispanic/Latino (10,2%), Asian (7,6%), and Black/African American (3,5%).
But, compared to other ethnicities, Asian graphic designers have the highest average salary.
5. The average graphic designer is older than 40 years and female.
If we break it into percentages, the age group from 20-30 represents 27%, 30-40 years – is 34%, and 40+ is 39% of the population.
50.2% of graphic designers are female, as opposed to 49.8% of men.
Although in the majority, women earn 95% of what men earn.
6. According to the type of employment, half of the graphic designers work for a private company.
39% work in public companies, followed by 10% that work in education, and around 1% for the government.
7. Most graphic designers—about 68%—have bachelor's degrees.
It appears that graphic designers are more likely to hold advanced degrees.
Associate degrees come in second by proportion, with 23%, then Masters degrees with 3%, High school diplomas with 3%, and other degrees in 3% of cases.
49% of graphic designers major in graphic design. Other popular majors include fine arts, design, and visual communication.
8. Graphic designers are 90% in the freelancing sector, making up the largest segment of the entire freelance market.
9. If we classify freelancers by their preferred working environment, 25% work from home.
Even though some statistics show that working from home is more productive, 25% still work from the office. A chance to work while on the road uses 23%, and co-working spaces utilize 20% of freelancers.
Graphic Design/Visual Content in Marketing Statistics & Facts
10. We barely retain 10% of what we hear or read when an image is not accompanying text.
Many data show that retention of information 3 days after we've read or heard something is six-time greater if an image follows the text in contrast to when the information is presented in text or spoken word alone.
11. Images increase overall views by 94%.
Additionally, posts that contain visuals are 40% more likely to be shared on social media.
Facebook posts containing images receive 2.3 times higher engagement, while tweets containing an image have 150% more retweets.
The amount of traffic generated by blog articles with graphics is twice as much as those with just text.
12. Images are processed 600,000 times faster than words, and 90% of the information transmitted to the brain is visual.
With an average attention span of 8,25 seconds, people react better to an image than plain text, even if they carry the same message.
13. 57% of internet users say they won't suggest a company if their mobile website has a bad design.
A visually appealing website that is easy to navigate using any device provides the best possible user experience.
A carefully thought-out and implemented graphic design has many benefits:
- Positive first impression,
- Brand awareness,
- Higher conversion rate,
- Building trust and credibility.
14. About 50 milliseconds are enough for users to create a first impression of your website.
High-quality, compelling visuals are a way to grab viewers’ attention.
Many users agree that visual representation of the product is crucial when buying a product.
So, use this time frame wisely with stunning images for an excellent first impression.
15. Statistics say that 38% of website visitors will leave if the content or design is unpleasant. In comparison, 92.6% of customers said color influenced their purchasing decisions.
Colors affect user experience, where simple black and white text is less appealing than text in color. At the same time, between 62 and 90% of consumers base their judgments solely on color.
Color increases reading comprehension and learning by 73% and 78%, respectively while improving reading comprehension by 40%.
16. One of the most intriguing statistics about graphic design is that 57% of consumers like the color blue.
It is known that colors can affect our mood and our perception. Particular colors affect customers by provoking excitement, calmness, or evoking trust.
For example, red creates a sense of urgency and, thus, is used for sales signs.
On the other hand, blue is one of people's favorite colors. It is associated with calmness, liability, and trust. As a result, 33% of the top 100 brands use the color blue in their logo.
Green is seen as natural, soothing, and associated with health, money, and wealth.
Therefore, it is often used to promote eco-friendly products.
Purple is associated with royalty, wisdom, and respect. It is often used with beauty and anti-aging products.
17. The ideal color palette is the one that represents your brand
Customers appear to be divided when selecting a color scheme: 26% choose the primary color scheme, 21% choose complementary colors, and 20% choose analogous colors.
With this in mind, it is better to make your website original and choose colors that resonate with your brand guidelines instead of going with the latest trends.
18. The typical user looks at a website's main image for 5.94 seconds.
Since our focus is divided among numerous platforms, apps, and gadgets,
an image has a decreasingly short window of time to capture our attention and elicit a response.
So, make sure to use the most compelling image that does justice to your product.
19. Original content works best
40% of marketers say that original graphics, like infographics and illustrations, perform best.
Visual assets like photos, infographics, and videos are essential for telling a brand's story.
Infographic-based articles saw a 72% increase in views compared to standard articles.
On the other hand, about 29.5% of marketers use Stock photos, but only 8.9% said those stock photos helped them reach their marketing goals. Stock photos can be overused, making your brand feel unprofessional and cheap.
20. 85% of people use several gadgets simultaneously.
Users split their time between computers, mobile phones, and other devices, and they expect the same excellent user experience on each platform.
21. Animated graphics and videos are gaining popularity worldwide.
With the growing popularity of Instagram Reels and TikTok videos, GIFs, motion graphic logos, and brief instructive animation clips are just a few typical forms of motion design videos that businesses can use.
With 84% of consumers claiming that watching a brand's video persuaded them to purchase a good or service, almost every brand includes video in addition to images when promoting a product.
Hopefully, this list of important graphic design statistics will help you to use them to your advantage.
Whatsmore, graphic design is essential for online design, particularly for eCommerce businesses.
Keep in mind that a website with eye-catching visuals gives your brand a professional appearance.
Ultimately, the polished look makes your brand more credible and professional.
On that note, Glorify is a cloud-based design tool that will help you create captivating images with no graphic design knowledge required!
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