Social Media Marketing for Fashion Brands - The Definitive Guide

What is Social Media Marketing for Fashion Brands?

At its core, social media marketing for fashion brands refers to the process of 

• using social media platforms to connect and engage with customers, 

• growing their audience,

• building relationships, 

• driving traffic to their website or a brick-and-mortar store,

• increasing brand awareness and recognition, and 

• driving sales.

Additionally, you can use social media marketing to create a community around a fashion brand, which can lead to a loyal fan base and customers. 

What are the Benefits of Social Media Marketing for Fashion Brands?

There are many benefits of social media marketing for fashion brands. 

One of the biggest advantages is that it allows brands to reach a wider audience, including potential customers who may not be aware of the brand otherwise. 

What’s more, your potential customer base is huge with over two billion active social media users.

You can use social media platforms to reach out to potential customers and tell them about your brand.

What are some other benefits?

• Being relatively low-cost compared to other marketing strategies. 

Thus, you can create and post content on social media platforms without spending too much money, making it an affordable option for small and medium-sized businesses who want to promote their products or services.

• Building relationships with potential and existing customers. 

You can interact with customers directly on social media platforms and answer any queries they may have. 

Moreover, it helps create a good rapport with customers and builds trust between you and them.

• Staying up-to-date with the latest trends in the fashion industry.

• Keeping an eye on your competition.

Overall, when used correctly, social media marketing can help increase brand awareness, drive traffic to your website, and boost sales.

And now, let’s check the top 13 ways to do social media marketing for fashion brands.

Top 13 Ways to Do Social Media Marketing for Fashion Brands?

There are numerous ways to do social media marketing for fashion brands to maximize their success on a social media platform.

1. Set Clear Goals

Before creating any strategy, you must first identify your goals. Do you want to increase brand awareness, drive more traffic to your website, or boost sales? 

You’ll know in which direction to move when you answer these questions.

Having specific, measurable goals to track your progress and adjust as needed is important.

2. Identify Your Audience

Knowing your target audience can help you tailor your content to their interests and needs. 

Having a deep understanding of their demographics, preferences, and online behaviors will enable you to create content that resonates with them.

For example, if you're targeting young women, Instagram and Pinterest would be good choices.

On the other hand, if you want to reach a more general audience, Facebook and Twitter would be better options.

3. Research Competitors

To stay ahead of the competition, research what other fashion brands are doing on social media. 

This will give you an idea of what works and what doesn’t so you can develop your own unique strategy.

4. Brainstorm Content Ideas

Now that you have identified your goals and target audience, it’s time to develop relevant and engaging content ideas and content strategy.

During the brainstorming session, you’ll also think about your brand voice and define it. 

Each brand has its own unique style and tone. Make sure that your content reflects this and appeals to your target audience.

Furthermore, think about what topics your audience would be interested in and how you can use visuals to bring your ideas to life.

We’ll talk more about the visuals and content shortly.

5. Choose the Right Platforms

The most critical thing for fashion brands to keep in mind regarding social media marketing is that each platform is different.

Therefore, you should approach it accordingly.

For example, Instagram is a visual-heavy platform where images and videos matter the most. 

As such, fashion brands should focus on sharing high-quality visuals that showcase their products in an appealing way. 

On the other hand, Facebook is a more text-based platform where longer posts perform better. 

Therefore, fashion brands should use Facebook to share stories about their brand, product releases, behind-the-scenes content, etc.

Conversely, Twitter is ideal for short, snappy updates.

By taking the time to understand the nuances of each social media platform and tailoring their approach accordingly, fashion brands can effectively use social media marketing to reach their target consumers and achieve their business goals.

6. Create Engaging Posts

Once you have chosen the right platforms, creating posts that capture your audience’s attention is essential. 

Therefore, you need to focus on creating high-quality content for them.

And what is high-quality content?

Depending on your brand’s values and marketing goals, you can create

• Stunning visuals and videos

• Interactive polls

• User-Generated Content (UGC),

• Offer exclusive deals and discounts to followers to encourage them to make purchase decisions, etc.

Furthermore, choose what type of posts you will have and adjust them depending on your marketing strategy.

You can combine and alternate four content types:

1. Promotional content - promotes your product and has a strong CTA. 

2. Educational content - educates an audience about your product and teaches them more about your brand. 

3. Inspirational content - stirs emotions, provides motivation, tells stories, etc. It helps you create relatable content for your audience.

Entertaining content- brings fun and doesn’t come across as salesy.

There is no one-size-fits-all ratio of how much of each content type you should produce.

It will depend on your marketing strategy, but let’s say that, in general, an optimal ratio would be:

• 40% inspirational content, 

• 20% educational content, and 

• 40% entertainment content.

That doesn’t mean you should avoid promotional content, but hard sell doesn’t sell as much ( no pun intended).

In addition, it will take a great deal of observation and “playing” with these content types to see what works best for your brand and audience. 

But since visuals and UGC are the main stars of any type of post, let’s check them in more detail.

7. Create Attractive Visuals

Visuals, be they videos or images, are a must for fashion brands. Customers always want to see an item, see the way it fits, and see it come to life.

Therefore, creating professionally-looking visuals is a step you mustn’t omit or take lightly.

When creating photos, pay attention to your brand color combinations and logo. If possible, go with the colors that represent your brand.

This way, you’ll make your brand more memorable and recognizable for your audience.

When it comes to videos, you can use them to create a sense of urgency and excitement around new product releases or sales events.

For example, you can “take” your followers behind the scene so they can see what goes into creating your products.

Furthermore, it shows a more human and authentic aspect of your brand, which boosts more trust.

8. Use User-Generated Content ( UGC)

User-generated content (UGC) is a powerful way to present your product to potential customers and also to increase engagement by using a more organic approach.

Instead of producing content yourself, you can motivate existing customers to upload pictures and video clips of themselves in your clothes and share that on your page.

As a token of gratitude, you can offer them a special discount or VIP access to your new products before they hit the market.

When you know that approximately 90% of buyers say that UGC influences their purchasing decisions, using UGC is definitely worth considering.

And when you add fashion-related hashtags into the equation, you’ll have a formidable force to boost your social media marketing efforts.

9. Pair Up With Influencers

Closely related to UGC are influencers. Think of them as your brand’s ambassadors. 

Most people only think of celebrities when it comes to influencers and wave away the idea because it seems too expensive.

But it doesn’t have to be like that. You can strike partnerships with micro-influencers or fashion bloggers who represent authority in the fashion world.

Joining your forces with influencers will not only expand your audience but also create trust and credibility.

10.  Create a Killer Copy

Although visuals are irreplaceable for fashion brands, you also need a killer copy.

Visuals are there to grab the attention, but a copy will get your audience one step closer to the shopping cart.

Check the example above: it has a simple yet punchy body and combines UGC and a testimonial.

Speaking of killing two birds with one stone, right?

Apart from the text, you should also pay attention to the colors and fonts of your copy. 

Furthermore, you should align your copy with the campaign’s goals and objectives.

11. Create a Posting Schedule

Creating a posting schedule is one of the most important aspects of social media marketing for fashion brands.

A common mistake for brands, in general, is to keep posting, thinking that the number of daily posts equals engagement.

You should stick to the posting schedule to stay consistent.

12. Measure Performance

Tracking your performance will give you valuable insights into what’s working and  what’s not. 

Use analytics tools to measure engagement, reach, and conversions so you can make informed decisions about your strategy.

13.  Analyze Results and Adjust

Finally, review the results of your efforts and adjust accordingly. 

Use what you’ve learned to refine your social media branding strategy and continue to create content that resonates with your audience.

The above 13 steps should help you create a comprehensive social media marketing strategy for your fashion brand while keeping your goals consistent.

Wrapping It Up

Social media marketing for fashion brands is an effective way to reach out to potential customers and build relationships with existing ones. 

It allows you to connect with people who might be interested in what you offer and gives you a chance to show off your brand’s personality. 

When used correctly, it can be a mighty tool for driving sales and growing your business.

Coming up with the right strategy is painstaking, so getting extra help to facilitate most of the above strategies is handy.

This is where Glorify steps in.

Glorify is a graphic design platform catering to eCommerce store owners and non-designers.

Its great appeal lies in a robust set of features that cover both photo-editing tools and tools for boosting your marketing strategy:

• Infinite Canvas - provides space for your brainstorming session to work on your content ideas, post schedules, organizing marketing asset, etc., all in one place.

• Template Gallery - offers thousands of ready-to-go templates covering everything from product images and mockups to ads, social media posts, and much more.

Furthermore, you can filter the templates according to the theme and niche.

• Marketing Transformation Tools - consists of template bundles with multiple use cases. 

Thus, you can market your product via various channels and customize the bundles to reflect your brand’s voice and style.

• Photo editing tools - enable you to remove BG, resize and crop, add shadows and reflections, add text layouts, use images, shapes, filters and effects, etc.

Moreover, the dashboard is packed with robust features, but it is intuitive and perfect for non-designers.

• Brand Kit - provides a place to access your logo, brand colors, and all the branding assets. 

It is fully customizable, helping you to stay consistent across all the platforms.

• Annotation tool - highlights your item’s details or special features, emphasizing your USP.

This is just a sneak peek at some of Glorify’s features.

Want to try them yourself?

Sign up for free today so you can maximize the benefits of social media marketing and drive more traffic and sales.